Giant’s Global group of creative-thinking, rider-focused designers, engineers and craftspeople have free rein to forge cycling’s future. They put unique resources like the C-Tech composite factory, the Techno-Center engineering think tank, and Giant’s dedicated manufacturing facilities to work, no matter when an idea comes to them or inspiration strikes.

When Trek began in 1976, their mission was simple: Build the best bikes in the world. Today, they’ve added to their mission: Help the world use the bicycle as a simple solution to complex problems.